NB PLAN BUSINESS FORUM

NB plans business forum at fashion festival

October 23, 2015

Nigerian Breweries and the Heineken brand will be hosting a business series tagged ‘the X Retail Exhibition Space’ during this year’s Lagos Fashion and Design Week.

According to a statement from the Style House Files, the founders of the yearly fashion festival, the business series will be hosted with the support of the Bank of Industry through its recently launched fashion fund.

The statement added that the business series would feature an impressive lineup of speakers and additional support from the Nigerian Export Promotion Council and Sterling Bank, Fayrouz and global cosmetics product line, Maybelline.

The statement quoted the Project Manager of the business series, Ronke Adeola, as saying, “Economically, it has been a challenging year as oil is no longer a sustainable source of the nation’s wealth. It is imperative that we have diversified and fashion could easily be one of the many opportunities to improve our current economic challenges.

“The Fashion Business Series aims to create dialogue between those in the fashion and textile sector, relevant government stakeholders and key members of financial services community to work towards scaling the fashion industry to a point where it can significantly contribute to the nation’s Gross Domestic Product.”

The festival is expected to host 4,000 fashion insiders, including buyers, retailers and others.

The Senior Brand Manager, Heineken, Mrs. Ngozi Nkwoji, was also quoted in the statement as saying, “Heineken understands that the journey is important and as much fun as the destination and it takes delight in exploring and creating provoking design solutions.

“This year’s edition of LFDW is the perfect place to continue celebrating cosmopolitan cities such as the City of Lagos, which features in Heineken’s ‘Cities of the world’ campaign.”